For Halloween Adsense began testing a new series of ads. These ads came in two forms:
- Black border with orange text along with a pumpkin in the upper right corner of the border with graphics along the right side.
- A pumpkin at the right corner of the border.
With Google’s technology it would be interesting to see how these ads were served. Where they geo-targeted? How random were they? Was there increased CTR for the ads or a higher ROI? Are they planning on doing this for Thanksgiving or Christmas?
I can’t wait to see what Google has up their sleeves this season.
Written: Nov 1, 2005
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