With so many different web analytics programs it is hard to find which is best for our site. And although Google Analytics can be nice for some, it falls short of what we expect for e-commerce analytics.
ClickTale however, does everything you can think of and more. Not only does ClickTale offer the usual analytics such as referrals and click-throughs, but it shows exactly where and how long visitors are looking before reaching their final destination by using heat maps and movies of your visitors actions.
Generally, web analytic programs give information on just clicks. ClickTale however, gives a heat map of how much time is spent within sections of your website to offer a much more compressive set of data for analyzing your visitor behavior.
Of course, you still receive the basic stats and you get a great looking chart to go along with it:
The best part: Movies
Since ClickTale records every click and move, you are able to literally watch exactly where the visitor looks, clicks and even how far down they scroll within each page.
ClickTale will raise site sales, at least according to numerous persons who have tried it:
Toby Hemmerling, Co-Founder and CEO for The Organic Dish
“You hear a lot of people say that user testing is too complicated and expensive”, he says “but [ClickTale's] recording really provides about 80% of what you get out of live user testing anyway.”
Oded Jonathan, Marketing Manager for RestorationSOS.com
“ClickTale will definitely expand your horizons when you come to see the behavior of your users,”
Ben Kuikman, Creative Marketing Specialist for Passport Software, Inc.
“ClickTale has allowed us to build a profile of our visitors that has shown us complexities we never knew existed. They are like the Sigmund Freud of the web analytics industry.”
How much does it cost?
ClickTale offers both free and premium memberships into their analytics program.
And if that isn’t enough, ClickTale offers additional credits or credits without a subscription if you aren’t looking for a commitment.
Conclusion
ClickTale is the analytics program all e-commerce sites should try. They offer a wide variety of statistics and visitor data you can’t get anywhere else.
Written: Dec 16, 2007
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