Internal Linking Types

Category: Web Development Author: Gary R. Hess

Internal linking is an important part of SEO and the user experience. Without it, users couldn’t find a way to the homepage, the layer above, below or find what they are looking for if it isn’t on the current page.

There are several ways to link internally, each used as a different means and many used with one another within a site.

7 Types of Internal Linking

Breadcrumb Navigation: Shows the location of the user and links to layers above it. e.g. (Home > SEO > Linking)
Direct Navigation: Direct links to content. Usually at the top of the page such as an Ad banner or “shortcuts” to pages. e.g. Account information, profile, etc.
Dynamic Navigation: Generates dynamic results, such as a search form.
Function Navigation: Leads users to functional pages, usually located in the footer or upper corner. e.g. (sitemap, terms of agreement, copyright)
Reference Navigation: A link to related pages usually within content or to the side.
Step Navigation: Shows the pagination of the current page. e.g. (Previous< 1 2 3 4 >Next)
Site Structure Navigation: Moves along with content. Generally lists the top layer of content and is displayed on every page. e.g. ( Home – Internet Marketing – Technology)