What We’ve Learned from Blog Fight: Marketing Guru

Category: Web Development Author: Gary R. Hess

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With the end of the Marketing Guru Blog Fight, we are left with asking ourselves what we have learned and how we can use their techniques to better our own blogs.

Throughout the Marketing Guru series we have discussed many aspects of the marketing blogs. Here is a list what we discussed:

Average comments from the last 10 posts
Amount of RSS subscribers
Post frequency: (posts over the last 10 days)
Out of the last 10 days, the number of posts about marketing
Percent of page above the fold with ads
RSS feed (full or partial)
Contact information available (Other than email and listed on their blog)
Community features
Is there a newsletter available?
Amount of inlinks according to Yahoo Site Explorer
Age of domain
SEO score
Unique post ideas
Blog background (how it started)
How in depth is the about me page
Use of images
Uniqueness of copywrite
Success story

To better understand what each blog has done for the marketing community we need to look back at these questions. Is there a correlation? What do these blogs have in common? What is unique about each blog?

What all most Marketing Gurus have in common:

Years of experience.
Old domains.
Hundreds of thousands of inlinks.
Unique personalities.
Thousands of RSS subscribers.
Frequent posts.
Posts (generally) stay on topic.
Contact information is available.
Unique post ideas.
Use of images as both eye candy and examples.
Many ways to subscribe.
All allow email RSS subscriptions.

How the Marketing Gurus differ:

They come from different backgrounds.
Some have more ads than others.
Some have communities built-in.
Some have newsletters.

Here are the most important, IMO:

Years of experience.
Unique personalities.
Posts (generally) stay on topic.
Contact information is available.
Unique post ideas.
Use of images as both eye candy and examples.
Many ways to subscribe.
All allow email RSS subscriptions.

This shows that anyone, including you, can do what they do. Keep reading, be yourself (as unique as you can be!), stay connected, and do something different. Even though all eight of these blogs are about some form of marketing, they all have a unique style. Don’t follow the crowd; be a leader.

Written: Nov 3, 2008